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Getting Started with Artificial Light for Food Photography

[/et_pb_cta][et_pb_button button_url=”https://learngastrostoria.podia.com/lightshaping/buy” button_text=”I want this!” button_alignment=”center” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.11.1″ _module_preset=”default” background_color=”rgba(32,67,73,0.17)” width=”100%” module_alignment=”center” global_colors_info=”{}”][et_pb_row _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”LightShaping” button_url=”https://www.gastrostoria.com/product-lightshaping/buy” disabled_on=”off|on|on” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Distinct Script|300|||||||” header_text_align=”center” header_text_color=”#204349″ header_font_size=”88px” body_font=”Cormorant Garamond||||||||” body_text_align=”center” body_text_color=”#204349″ body_font_size=”25px” background_color=”RGBA(0,0,0,0)” custom_button=”on” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”|5%|-17%|9%|false|false” custom_padding=”10%|5%||5%|false|false” global_colors_info=”{}”]

 
 

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Does any of this sound familiar?

  • you’ve just baked the most beautiful chocolate cake but the sun is setting and you don’t have enough light for your shot
  • you’re already shooting with flash but can’t figure out why your light looks so harsh and flat
  • you have an idea of how you want your light to look but you can’t seem to translate your vision to your images
  • you just don’t have good windows at home; the best window light is in the bathroom

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You can visualize how your light is going to look before you pick up the camera.

 

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Know the camera setting you need to get the shot no matter where or what you’re shooting.

[/et_pb_cta][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.gastrostoria.com/wp-content/uploads/2021/10/shutter_white.png” title_text=”shutter_white” align=”center” _builder_version=”4.11.1″ _module_preset=”default” max_width=”64%” module_alignment=”center” max_height=”210px” custom_margin=”|7vw||7vw|false|false” custom_padding=”2vw|7vw||7vw|false|false” global_colors_info=”{}”][/et_pb_image][et_pb_cta _builder_version=”4.11.1″ _module_preset=”default” header_text_align=”left” header_text_color=”#204349″ header_font_size=”30px” body_font=”Cormorant Garamond||||||||” body_text_align=”left” body_text_color=”#204349″ body_font_size=”21px” background_color=”RGBA(0,0,0,0)” custom_margin=”||0px||false|false” custom_padding=”2%||2%||false|false” global_colors_info=”{}”]

Have an understanding of where to place shiny items like cutlery and glassware to reduce unwanted reflections.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” max_width=”100%” module_alignment=”center” custom_margin=”0px|-5%|0px|-3%|false|false” custom_padding=”||1.5%|0%|false|false” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” admin_label=”Row” _builder_version=”4.11.1″ _module_preset=”default” custom_margin=”-2%||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”After reading this guide you’ll …” disabled_on=”off|off|off” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond||||||||” header_text_color=”#204349″ header_font_size=”47px” use_background_color=”off” custom_margin=”0px||-5%||false|false” global_colors_info=”{}”][/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|off” admin_label=”Row” _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”71%” max_width=”1943px” custom_margin=”-0.25%||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” custom_margin=”1vw||||false|false” global_colors_info=”{}”]

Understand how to …

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Be able to …

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(32,67,73,0.03)” background_color_gradient_end=”rgba(0,0,0,0)” background_color_gradient_direction=”182deg” custom_margin=”||-15px||false|false” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.11.1″ _module_preset=”default” width=”73%” max_width=”1569px” custom_margin=”-80px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”LightShaping: Getting Started with Artificial Light for Food Photography.” disabled_on=”on|on|off” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond||||||||” header_text_color=”#204349″ header_font_size=”47px” body_text_color=”#204349″ use_background_color=”off” custom_margin=”3%||-2vw||false|false” custom_padding=”||2%||false|false” global_colors_info=”{}”][/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” admin_label=”Row” _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_margin=”-2.9%||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Sick and tired of chasing the sun?” _builder_version=”4.11.1″ _module_preset=”default” header_text_align=”left” header_text_color=”#204349″ body_text_align=”left” body_text_color=”#204349″ background_color=”RGBA(0,0,0,0)” custom_margin=”|-1vw||-9vw|false|false” global_colors_info=”{}”]

Know that artificial light can make all the difference but don’t know where to start? Get ready to change your photography life!

With 150 pages of content, this eBook has everything you need to take your food photos to the next level with artificial light.

Special Offer:

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*VAT may apply

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Imagine if you could…

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(32,67,73,0.53)” background_color_gradient_end=”rgba(32,67,73,0.98)” background_color_gradient_direction=”352deg” background_color_gradient_overlays_image=”on” background_image=”https://www.gastrostoria.com/wp-content/uploads/2021/08/1-1.jpg” custom_margin=”||5vw||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.11.1″ _module_preset=”default” custom_margin=”||-9vw||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.11.1″ _module_preset=”default” text_font=”Distinct Script||||||||” text_font_size=”70px” header_font=”Cormorant Garamond||||||||” header_text_color=”#ffffff” header_font_size=”32px” header_line_height=”2.9em” background_layout=”dark” custom_margin=”1vw||1vw||false|false” custom_padding=”||2vw||false|false” text_font_size_tablet=”” text_font_size_phone=”54px” text_font_size_last_edited=”on|phone” header_line_height_tablet=”1.5em” header_line_height_phone=”1.8em” header_line_height_last_edited=”on|tablet” global_colors_info=”{}”]

What’s included in LightShaping?

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.11.1″ _module_preset=”default” width=”97%” max_width=”1863px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-17vw||false|false” custom_padding=”||0vw||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”1. Introduction” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

The limitations of natural light and why you MUST learn how to effectively use artificial light as a pro food photographer.

[/et_pb_cta][et_pb_cta title=”5. Shooting with Artificial Light.” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

Why shooting with artificial light is so empowering.

[/et_pb_cta][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”2. Glossary” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

The terms you need to know when working with artificial light. A handy reference guide for when you’re shooting.

[/et_pb_cta][et_pb_cta title=”6. Lighting Set-Ups” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

How to create the most common lighting styles as well as the ones to avoid. Use the diagrams to help you place your lights.

[/et_pb_cta][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”3. Understanding Light” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

Shooting from intuition will only take you so far. To get the light you want, you need to know a few principles of light and how to apply them.

[/et_pb_cta][et_pb_cta title=”7. Creating Mood” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

The tools that create mood in a photograph and how to use them to shape your light for maximum impact.

[/et_pb_cta][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”4. Lighting Equipment” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

Build an intentional kit of gear for the food that you shoot. How to decide whether to use flash or continuous light

[/et_pb_cta][et_pb_cta title=”8. Lighting Equipment” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” custom_margin=”-2vw||||false|false” header_text_shadow_style=”preset3″ body_text_shadow_style=”preset3″ text_shadow_style=”preset1″ global_colors_info=”{}”]

I peel back the curtain for behind-the-scenes of how I lit my most popular images.

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What BONUSES do I get with my purchase?

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.11.1″ _module_preset=”default” width=”88%” max_width=”1758px” custom_margin=”-6vw||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”The Essential Gear Guide” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”center” header_text_color=”#204349″ header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” background_layout=”light” custom_margin=”-2vw||||false|false” global_colors_info=”{}”]

$22 value
The essential equipment you need for shooting food, with tons of gear recommendations at every price point.

[/et_pb_cta][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Understanding Exposure” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”center” header_text_color=”#204349″ header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” background_layout=”light” custom_margin=”-2vw||||false|false” global_colors_info=”{}”]

$24 value
All about the ins-and-outs of getting a correct exposure when working with artificial light. Metering, reading the histogram, and how to shoot in challenging light situations.

[/et_pb_cta][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Principles of Light” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond|700|||||||” header_text_align=”center” header_text_color=”#204349″ header_font_size=”25px” body_text_align=”left” background_color=”RGBA(0,0,0,0)” background_layout=”light” custom_margin=”-2vw||||false|false” global_colors_info=”{}”]

$14 value
Cheat sheet of the principles of light discussed in the eBook. Perfect to have open on your phone to reference when shooting!

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Frequently Asked Questions

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ disabled_on=”on|on|off” _builder_version=”4.11.1″ _module_preset=”default” width=”86%” max_width=”1395px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”94%” max_width=”93%” global_colors_info=”{}”]

What if I’ve never used artificial light before?

If you’re new to artificial light, then this guide is perfect for you. I’ll walk you through the required equipment, key lighting set-ups, and all of the nuts-and-bolts of shooting with flash and constant light. You’ll learn important concepts like angle of incidence and inverse square law and how to apply them to improve your food photography.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”94%” max_width=”93%” global_colors_info=”{}”]

There is lots of free info about lighting on YouTube. Why should I get this book?

No doubt there is a ton of free information online, but most of it is general and it can be hard to figure out how it applies to food photography. Lighting courses cost hundreds of dollars, which can be a big investment.

Also, visual people tend to learn well by reading. You have all the key points at your fingertips, without having to backtrack through video, looking for what you missed.

 

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”93%” max_width=”94%” global_colors_info=”{}”]

I’m already shooting with flash. Why do I need this book?

Unless you’ve already mastered artificial light, there is always more to learn. This guide will help you refine your technique and show you key strategies that you can implement when working with flash and constant light to make your images look natural and appealing.

 

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”93%” max_width=”94%” global_colors_info=”{}”]

I have a small budget. Are you going to tell me to buy a bunch of expensive gear? 

Photography equipment can absolutely get very expensive, but you can make artificial light work for you for under $200. Let me show you how.

 

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ disabled_on=”off|off|on” _builder_version=”4.11.1″ _module_preset=”default” width=”86%” max_width=”1395px” module_alignment=”center” custom_margin=”-5vw||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”94%” max_width=”93%” global_colors_info=”{}”]

What if I’ve never used artificial light before?

If you’re new to artificial light, then this guide is perfect for you. I’ll walk you through the required equipment, key lighting set-ups, and all of the nuts-and-bolts of shooting with flash and constant light. You’ll learn important concepts like angle of incidence and inverse square law and how to apply them to improve your food photography.

[/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”94%” max_width=”93%” global_colors_info=”{}”]

There is lots of free info about lighting on YouTube. Why should I get this book?

No doubt there is a ton of free information online, but most of it is general and it can be hard to figure out how it applies to food photography. Lighting courses cost hundreds of dollars, which can be a big investment.

Also, visual people tend to learn well by reading. You have all the key points at your fingertips, without having to backtrack through video, looking for what you missed.

[/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”93%” max_width=”94%” global_colors_info=”{}”]

I’m already shooting with flash. Why do I need this book?

Unless you’ve already mastered artificial light, there is always more to learn. This guide will help you refine your technique and show you key strategies that you can implement when working with flash and constant light to make your images look natural and appealing.

[/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” text_text_color=”#204349″ header_text_color=”#204349″ header_line_height=”1.2em” width=”93%” max_width=”94%” global_colors_info=”{}”]

I have a small budget. Are you going to tell me to buy a bunch of expensive gear? 

Photography equipment can absolutely get very expensive, but you can make artificial light work for you for under $200. Let me show you how.

 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(32,67,73,0.03)” background_color_gradient_end=”rgba(0,0,0,0)” background_color_gradient_direction=”182deg” background_enable_image=”off” custom_margin=”||-15px||false|false” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.11.1″ _module_preset=”default” width=”73%” max_width=”1569px” custom_margin=”-80px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Take control of your light!” _builder_version=”4.11.1″ _module_preset=”default” header_font=”Cormorant Garamond||||||||” header_text_color=”#204349″ header_font_size=”47px” body_text_color=”#204349″ use_background_color=”off” custom_margin=”3%||||false|false” custom_padding=”||2%||false|false” global_colors_info=”{}”][/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”Row” _builder_version=”4.11.1″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_margin=”-0.25%||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://learngastrostoria.podia.com/lightshaping/buy” button_text=”Grab your Copy $47″ button_alignment=”center” _builder_version=”4.11.1″ _module_preset=”default” custom_margin=”-3vw||||false|false” global_colors_info=”{}”][/et_pb_button][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]

Due to the digital nature of this product, no refunds will be issued.

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